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ABOUT THIS VIDEO
Clothing designer Hannah Hartnell knew from the start that green has to be an integral part of her business mission. The self-proclaimed country-girl-at-heart has embraced her own 4 R's at her Hartnell Studios and proven that going green benefits clients, the environment as well as the bottom line of a business! Some examples of how Hannah has gone green are her use of nontoxic fabrics, her design of multi-purpose
dresses and her reuse of leftover fabrics. And Hannah doesn't stop there: She also gives back to the community by
supporting or donating to local environmental and social causes! It's no wonder that Hartnell Studios was certified as a City of Santa Monica Green Business and was awarded a Sustainable Quality Award by the City of Santa
Monica in 2008! DIG DEEPER
- The Green America Green Business Network is the oldest, largest and
most diverse network of socially and environmentally responsible
businesses in the US. If you own a green business and have not yet
been certified, click here
to learn about the benefits of doing so and how to get started.
You may also want to encourage other businesses in your community to do
the same. You can also nominate an existing green business in your community to become part of the Green America’s Green Business Network.
- What did Hanna mean about her fabric's dyes not ending up in our waterways? Find out here.
- In the groundbreaking product design book Cradle-To-Cradle,
the authors make the case that an industrial consumer system that "takes, makes
and wastes" can become a creator of goods and services that generate
ecological, social and economic values. So whether you are a dressmaker
or a shoe designer, become familiar with a design concept that is
sweeping the field of sustainability by perusing the design company MBDC’s website.
If you feel that your company and its product(s) already embrace the
Cradle-to-Cradle design concept, then consider being MBDC’s Cradle-to-Cradle certified.
- If you are considering an academic program in eco-fashion, start your research at allartschools.com.
- Are you a DIY’er and have some handmade, eco-friendly clothing or
artwork that you want to sell online? Then grab your creation and log
into etsy.com, where a world of eco-conscious shoppers await you.
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